Why Google Analytics Is Important For Your Fashion Business

  When I first speak to a new client I find that they don’t always have Google Analytics set up.  And if they do they rarely look at

Read More

Never Underestimate the Power of Offline Marketing

Tis the season to write loads of holiday cards to family, friends and clients, but do you ever wonder why we’re all still sending messages in such an

Read More

Fashion Business Start Ups – Tip Number Eight

Tip number eight – Make sure you messaging is consistent across all channels.  Have you ever seen a TV ad and you knew who the company was even

Read More

Fashion Business Start Ups – Tip Number Seven

Tip number seven – It’s all in the photograph.  As all successful catalog and online fashion business owners know the photo can make or break the sale.  You

Read More

5 Ways To Increase Traffic To Your Site

One of the big concerns for my clients has been building traffic to their website.  Either they are just starting out or do not know where to begin.

Read More

Snap Your Brand Into Success

Who would imagine that a ten second video is all a potential customer needs to decide to shop your business?   Snapchat has been one of the top

Read More

Is Your Social Media Telling A Story?

Have you ever noticed that some fashion brands post random photos or messages that mean nothing to the brand and have no cohesion?  It is as if they

Read More

Should You Pay to Send Traffic to Your Website?

OK. It’s true. There’s just no question about it. Creating a website without traffic is like putting a neon sign in the deepest depths of Lake Michigan. At

Read More