10 Critical Mistakes Fashion Designers Make

Being aware of the critical mistakes fashion designers make and avoiding them will raise your chances of being successful in your business. Being a fashion designer is not

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Choose The Right Trade Show For Your Fashion Brand.

How should you choose the right trade show for your fashion brand?  If you have been thinking of doing trade shows read this article to help you determine

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How Much Inventory Should A New Fashion Brand Carry

  How much inventory should a new fashion brand carry?  Well ideally nothing.  However that is not always practical.  When I had my first sales manager position and

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Should New Fashion Brands Do Trade Shows

  Should new fashion brands do trade shows?  There is a lot of conversation about whether trade shows are still relevant.  We know that traffic is down and

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My Fashion Marketing Super Power!

Yesterday I was at a sales meeting for one of my clients.  The sales rep and I discussed increasing sales for this brand.  The brand sold great stores

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How much is too much? How to Establish Your Retail Pricing.

  Establishing your retail pricing effectively is a key part of the retail success of you collection.  So how do you decide what the suggested retails (MSRP –

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What To Look For When Hiring a Fashion Industry Salesperson.

  Hiring a great salesperson is hard.  That is because great salespeople are few and far between.  There are many that are adequate, but great, that is the

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How To Get Quality Sales Reps For Your Fashion Business

One of the biggest issues facing fashion brands today is sales!  Or lack there of.    Most fashion entrepreneurs are creative but do not have the skill set

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5 Things To Look For When Hiring A Sales Rep

Independent sales reps are business owners just like you.  While they do work for you they are not employees but more like partners that work closely with you

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What Keeps You Up At Night (In Your Fashion Business)?

I recently asked my audience what keeps them up at night in their fashion business.  The overwhelming answer was sales.  They either didn’t have enough or in some

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