Do you know what your unique selling proposition is or as some people call it your USP? Your USP is what makes your business different from your competition.
Sometimes it’s hard not to get discouraged. Deliveries are delayed, samples come in wrong, stores are late making payment. Believe me, I know that sometimes things happen in
If you are a Fashion Entrepreneur you must watch this interview with myself and Ben Gothard of Project Egg. Whether you are a newbie just starting your business
This article was written by Junaid Ali Qureshi for Vibe Consulting. Junaid Ali Qureshi is an ecommerce entrepreneur with a passion for emerging tech marketing and ecommerce development.
Telling your story is important for your fashion business. Once I was at a trade show one day shopping for product to sell in my shoe and accessory
How will you decide the price level of your fashion line? This is a major question to answer when you first start your fashion line. It is the
You must build brand loyalty with your store buyers. This should be paramount to your marketing strategy. It is much easier to keep a customer that you already have
In the fashion world in order to create a powerful brand having good product is not enough, you also have to create a brand experience. In this
This article is about the 7 defining qualities of a successful fashion entrepreneur. Why do some designers make it big and others barely make a living? I have
Yesterday I was at a sales meeting for one of my clients. The sales rep and I discussed increasing sales for this brand. The brand sold great stores