Buying fashion on line has been popular for some time. For many brick and mortar stores it is a significant part of their business. I always advocate for creating on
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How should you choose the right trade show for your fashion brand? If you have been thinking of doing trade shows read this article to help you determine
Do you know what your unique selling proposition is or as some people call it your USP? Your USP is what makes your business different from your competition.
This article was written by Junaid Ali Qureshi for Vibe Consulting. Junaid Ali Qureshi is an ecommerce entrepreneur with a passion for emerging tech marketing and ecommerce development.
Telling your story is important for your fashion business. Once I was at a trade show one day shopping for product to sell in my shoe and accessory
How will you decide the price level of your fashion line? This is a major question to answer when you first start your fashion line. It is the
You must build brand loyalty with your store buyers. This should be paramount to your marketing strategy. It is much easier to keep a customer that you already have
Should new fashion brands do trade shows? There is a lot of conversation about whether trade shows are still relevant. We know that traffic is down and
In the fashion world in order to create a powerful brand having good product is not enough, you also have to create a brand experience. In this